NBC News
By Stephen Nuno
August 19, 2015
The
Hillary Clinton presidential campaign has hired Latino-owned firm
Latino Decisions to join the campaign's polling team, sources told NBC
News Latino Wednesday.
The
hiring of Latino Decisions brings aboard significant knowledge to the
campaign about Latino voters that will continue to build up the outreach
efforts of the Clinton
campaign into the Latino community.
The Clinton campaign did not immediately respond to emails and a call about the hiring.
The
Clinton campaign has gone on an unprecedented hiring spree of Latino
outreach specialists, such as Amanda Renteria, their National Political
Director, and Lorella
Praeli, the campaign's Latino Outreach Director.
The
firm's co-Principles, Matt Barreto and Gary Segura, bring with them a
significant amount of academic heft to their polling operation. Barreto
is a professor of political
science and Chicano Studies at UCLA and Segura is a professor of
political science at Stanford University.
Michael
Jones-Correa, a professor of political science at Cornell, welcomed the
news about Latino Decisions as a step forward for the Clinton team.
"Latino
Decisions has developed a methodologically-sound, data-driven approach
to polling Latino voters. Given that the road to the White House cuts
through the Latino
community, the Clinton campaign is fortunate - and smart - to have them
on board," Correa said.
The
addition of a Latino-owned firm to the campaign comes after findings in
a study by PowerPAC+ reported by NBC News which highlighted the
significantly small number
of minority firms hired by Democrats to work on their campaigns as paid
consultants. Even though the vast majority of Latinos and African
Americans vote for Democrats, about 98% of of the $514 million spent by
the three national Democratic Party committees
in 2012 went to non-minority consultants.
Much
of the advocacy work by Latino Decisions has been with groups with deep
ties within the Latino community, such as America's Voice and National
Council of La Raza.
Frank Sharry, founder and executive director of America's Voice, has praised the work of Barreto and Segura.
"LD
provides essential policy relevant public opinion on Latinos in the US
today, reflecting the very highest standards and best practices in the
public opinion field,"
Sharry said.
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