National Journal
By Nora Kelly
July 9, 2015
Washington top chef José Andrés wants nothing to do with Donald Trump—and he is not alone.
Trump's
been facing some major tongue-lashing from brands and individuals alike
for racist, anti-immigrant remarks he made during his campaign kickoff
speech last month—and
for doubling down on those comments in recent interviews and on his
colorful Twitter account.
At
his announcement speech, Trump said: "When Mexico sends its people,
they're not sending their best. … They're sending people that have lots
of problems, and they're
bringing those problems with us. They're bringing drugs. They're
bringing crime. They're rapists. And some, I assume, are good people."
Despite
his persistent self-defense, The Donald himself has admitted that he
"didn't know" the backlash "was going to be quite this severe."
Here's
a roundup of just how severe it's gotten. We'll keep this updated as
time goes on. When a former Dancing with the Stars performer has
publicly rejected you, you
know you've got a public-image problem.
UNIVISION
The
mega network got the brand-alienation ball rolling: Nine days after
Trump's presidential announcement, the Spanish-language company said it
would no longer air Sunday's
Miss USA pageant, which is part of the Trump-co-owned Miss Universe
Organization. Officials cited his "insulting remarks about Mexican
immigrants" and said it would have no part in "working on any other
projects tied to the Trump Organization" going forward.
Trump's now suing Univision for $500 million, for defamation and breach
of contract.
TOP CHEFS
Andrés
said Tuesday that he won't open his Spanish restaurant in Trump's
under-construction Pennsylvania Avenue hotel. On Thursday, fellow
culinary maven Geoffrey Zakarian
said he'll forgo plans for his own restaurant in the Old Post Office
Pavilion.
THE FEDERAL AVIATION ADMINISTRATION
Five
years ago, an air-traffic controller with an affection for The
Apprentice paid homage to The Donald. He named three navigation
coordination points above Palm Beach
International Airport TRMMP, DONLD, and UFIRD. On Wednesday, an FAA
spokeswoman said the three points would be renamed. "In general, the FAA
chooses names that are noncontroversial," she told The New York Times.
MACY'S
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A
purveyor of the Donald J. Trump menswear brand since 2004, the
department store announced on July 1 that it had terminated its ties
with Trump. In a statement, the company
said it was "disappointed and distressed by recent remarks about
immigrants from Mexico" which were "inconsistent with Macy's values." A
week after their announcement, Trump was on Twitter saying "thousands"
of his supporters have destroyed their Macy's credit
cards. Taking his signature hyperbole into account, does "thousands"
translate to dozens? Handfuls?
NBC-UNIVERSAL
NBC,
the TV network that's played host to Trump's Apprentice shows for
years, ended its business relationship with the magnate on June 29.
Trump's comments, the company's
statement suggested, didn't align with NBC's values. So much for the TV
ratings bump Trump might've been looking for out of this presidential
run.
BEAUTY-PAGEANT CONTESTANTS
They want world peace. Mr. Trump's remarks may not be advancing that goal.
Really,
it's notable how pageant-focused the Trump backlash has been: The
current Miss Universe is on the outs with Trump. And two hosts for the
upcoming Miss USA pageant—former
Dancing With the Stars dancer Cheryl Burke and MSNBC's Thomas
Roberts—pulled out of their duties on June 30. Days earlier, their
Spanish-language simulcast counterparts Roselyn Sanchez and Cristian de
la Fuente had done the same.
THE NATION OF MEXICO
Stores
are building piñatas in Trump's image for locals to beat up at parties.
And following in the footsteps of Univision and NBC, Mexico's largest
TV company and another
owned by the nation's wealthiest man denounced Trump, too, late last
month.
THE PGA AND ESPN
On
Tuesday, Trump and the PGA "mutually agreed that it is in the best
interest of all" to no longer hold the 2015 PGA Grand Slam tournament at
Trump's Pacific Ocean-side
course in Los Angeles. The association didn't cite Trump's immigrant
comments in its statement about the change. But Trump referenced his own
remarks in a statement after the move was announced, saying he doesn't
want the PGA to face blowback for his comments.
The
same day, ESPN pulled its mid-July ESPY Celebrity Golf Classic from
another of Trump's California courses—citing the organization's "support
for inclusion of all sports
fans."
NASCAR
As
of July 3, NASCAR is relocating two awards banquets that were slated to
be held at Trump National Doral Miami resort. At least one major
sponsor lobbied NASCAR to move
the event. But Trump was unfazed at the news: "I will keep their very
substantial deposit and rent the ballroom to someone else that night."
In the same statement, he addressed the ESPN cancellation with a similar
profit-focused approach: He's keeping their
big deposit, too, and will get "substantial additional greens fee
income" from the regular golfers who'll play that day. "Again, I get two
fees instead of one."
SERTA
Who
knew Trump had a mattress brand? For those who did: Serta doesn't agree
with his immigrant comments and doesn't want to sell Trump Home
mattresses anymore. The company
is "in the process of unwinding our relationship."
PARLUX FRAGRANCES
Four
months after launching a personal fragrance collection with Trump, the
company told CNBC Thursday that it's "winding down its relationship"
with him. In happier times,
Parlux lauded Trump's brand: His "success continues to grow as most
recently demonstrated by the consistent ratings climb by this season's
Celebrity Apprentice on NBC." (Did he write that press release himself?)
Sold at Macy's, Empire by Trump had "an undeniable
warmth and charm with elements of amber and seductive musk," Parlux
said upon the launch. No word on whether that musk will be available
elsewhere anytime soon.
For more information, go to: www.beverlyhillsimmigrationlaw.com
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