New York Times
By Alan Rappeport
July 2, 2015
\Mr.
Trump has gone from sideshow to serious problem for Republicans as his
comments that Mexican immigrants are “rapists” and “killers” risk
staining the party.
Republicans
have struggled with the question of immigration overhaul for years,
trying to balance a hard-line stance with the need to appeal to
Hispanics. Now they have
to say whether they agree with Mr. Trump’s views.
Democrats
relish the situation. Mrs. Clinton called Mr. Trump’s remarks
“emblematic” and suggested that they were inappropriate talk-radio
fodder.
American Bridge 21st Century, the Democratic “super PAC,” tried to tar the rest of the party with his views.
“Donald
Trump is suddenly a force to be reckoned with in the G.O.P. primary,
proving their rebrand is going splendidly,” said Jessica Mackler,
president of American Bridge.
“He’s a great example of everything Republicans stand for.”
For
Mr. Trump, who has for years used the prospect of running for president
to generate publicity, the attention may be a mixed blessing.
Mr.
Trump is performing surprisingly well in recent national polls and in
New Hampshire and Iowa, the crucial primary season states. However,
businesses like Univision,
NBC Universal and Macy’s have cut ties with him, dealing a financial
blow to the billionaire who boasted that running for president would be
cheap.
“The
potential is Trump benefits from this politically because it keeps him
in the spotlight,” said Dan Hill, a crisis communications specialist.
“In terms of his brand
and his business, obviously it’s devastating.”
Since
Mr. Trump’s brand is built on outrageousness, refusing to soften his
tone will most likely lift his standing with some Republicans, keep him
afloat in polls and
help him reach the debate stage. But if he continues to offend
companies and their customers, a long campaign could be more costly than
he expected.
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